Case StudyGraphite influenced 7 figures of ARR through Flint ad pages
"What used to take weeks waiting for design and engineering now happens in minutes. We launched our entire paid motion in Q1 with a growth team of one and created 10 landing pages in 2 weeks. The numbers speak for themselves: we've reduced CAC (customer acquisition cost) by 50% and onboarded users are up at least 30% month-over-month."
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The Challenge
Lack of design and engineering bandwidth for landing page testing
Graphite, a developer tools platform for code review automation, was scaling quickly. They needed to test if Google Ads could become a scalable acquisition channel. But every landing page test required design and engineering resources already committed to product development.
"We couldn't afford to burn three months of budget just waiting for pages to go live."
Then a bigger problem surfaced. Graphite lost an enterprise deal after a prospect saw inaccurate comparison data on Perplexity. Their 'Graphite vs. [Competitor]' pages weren't ranking. Accurate information wasn't reaching buyers. The weeks-long timeline to fix it meant more deals at risk.
The Solution
Fast production of on-brand ad pages and competitor pages
They turned to Flint to build ad landing pages and competitor pages fast. They inputted the URL of their homepage into the Flint platform, and Flint agents ingested and understood their design system.
"Flint understood our brand and delivered pages in minutes that would have otherwise taken months, allowing us to capture leads early."
50%+ conversion rate increase and 7 figures of ARR influenced
With Flint, the team launched ten ad page variants, each page going live within the same day. They tested keyword-specific value props, hero videos vs. static images, and CTA placements.
"You can't just convert people on your homepage. You need ad optimization with exit points removed, then pages that match the keyword intent. If you're talking about 'stacking' in the ad and they don't see it on the page, they won't convert."
Rapid variant testing and ad-group-specific pages (instead of routing all traffic to generic ones) cut customer acquisition costs in half. Onboarded users doubled from September to December with 30-40% month-over-month growth sustained throughout. Flint pages influenced over 7 figures in ARR through pages built on the platform over 10 months.
Most importantly, Flint enabled Graphite to answer: Should we scale Google Ads or halt that initiative? Instead of abandoning the channel after burning budget on slow iteration, they proved it worked through systematic testing.
4 Competitive comparison pages and AI engine visibility in under 48 hours
Graphite turned to the competitor comparison gap that had previously cost them a potential deal. They inputted an unstructured long-form competitor analysis, and Flint generated four comparison pages in mere minutes. Within 48 hours they all ranked #1 in AI search engines.
Each page included side-by-side feature comparisons, pricing breakdowns, and developer-focused use cases, all while maintaining Graphite's exact brand guidelines.
"The fact that we spun up pages very quickly instilled confidence that we won't face the same issue again. These pages are now ranking #1 on answer engines and influencing both top-of-funnel conversions and enterprise evaluations."
The comparison pages also doubled as landing pages for competitive keyword campaigns in Google Ads, creating a unified strategy across paid and organic channels.
The Bottom Line
7 figures of ARR influenced, 50% higher conversions, and 30%+ month-over-month user growth
Without Flint, Graphite would have wasted three months of learning waiting for pages to go live. Instead, they proved a major acquisition channel in weeks.
"What used to take weeks waiting for design and engineering now happens in minutes. We launched our entire paid motion in Q1 with a growth team of one."
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